Ageing and e-commerce – exotic expression or reality?
Dr Maria Rybaczewska and Professor Leigh Sparks presented a paper addressing e-commerce and ageing using the HAGIS pilot data. This work is an extension of their earlier work ‘Online Shopping and Service Use in an Older Population in Scotland’ in the HAGIS Pilot Study Report.
Rybaczewska, M. and Sparks, L. Ageing and e-commerce – exotic expression or reality? 9th European Forum for Marketing of Scientific and Research Organisations, Warsaw, Poland. //ilot.edu.pl/minib/en/programme/